Privacy Policy

Last Updated: February 2025

Introduction

At bet365, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website or services.

We adhere to applicable data protection and privacy laws. This policy applies to all information collected through our website, mobile applications, and any related services, sales, marketing, or events.

Information We Collect

We collect several different types of information for various purposes to provide and improve our service to you:

Personal Data

While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

  • Name and contact details (email address, phone number, etc.)
  • Date of birth and gender
  • Billing and financial information
  • Government-issued identification documents
  • Address and location information
  • Account login credentials
  • Betting history and preferences

Usage Data

We may also collect information about how you access and use our website ("Usage Data"). This may include:

  • Your computer's Internet Protocol address (e.g., IP address)
  • Browser type and version
  • The pages of our website that you visit
  • The time and date of your visit
  • The time spent on those pages
  • Device identifiers and other diagnostic data

How We Use Your Information

We use the collected data for various purposes:

  • To provide and maintain our service
  • To notify you about changes to our service
  • To allow you to participate in interactive features of our service
  • To provide customer support and respond to inquiries
  • To gather analysis or valuable information so that we can improve our service
  • To monitor the usage of our service
  • To detect, prevent, and address technical issues
  • To fulfill our legal obligations, including age and identity verification
  • To process transactions and prevent fraud
  • To send you marketing communications (with your consent)

Legal Basis for Processing

We will only collect and process your personal data where we have a legal basis to do so. Our legal basis depends on the services you use and how you use them. This means we collect and use your information only where:

  • We need it to provide you the services, including operating the service, providing customer support, and ensuring the safety and security of the service
  • It satisfies a legitimate interest (which is not overridden by your data protection interests)
  • You give us consent to do so for a specific purpose
  • We need to process your data to comply with a legal obligation

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer periods.

Data Sharing and Transfer

We may share your personal information in the following situations:

  • With Service Providers: We may share your information with third-party service providers to perform tasks on our behalf and to provide services related to our services
  • For Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business
  • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy
  • With Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions
  • With Your Consent: We may disclose your personal information for any other purpose with your consent
  • Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities

Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

  • The right to access, update, or delete the information we have on you
  • The right of rectification - the right to have your information corrected if it is inaccurate or incomplete
  • The right to object to our processing of your personal data
  • The right of restriction - the right to request that we restrict the processing of your personal information
  • The right to data portability - the right to be provided with a copy of your personal data in a structured, machine-readable format
  • The right to withdraw consent at any time where we relied on your consent to process your personal information

Please note that we may ask you to verify your identity before responding to such requests.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

We implement a variety of security measures to maintain the safety of your personal information when you place an order, enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: [email protected]

By post: Privacy Officer, bet365, PO Box 1000, Melbourne, VIC 3000, Australia